AEON Mall Phnom Penh Met Gala 2025
Driving Foot Traffic Through KOL Power
We understand the power of influence — not just online, but in creating real-world experiences that draw people together. Our collaboration with AEON Mall Phnom Penh for the Met Gala event is a perfect example of how the right KOL strategy can transform an event into a community magnet.
Project Details
- Client: AEON Phnom Penh
- Project Type: Event Management, KOL Management
- Industry: Mall
- Year: 2025
The Campaign
The goal of the AEON Mall Phnom Penh Met Gala was simple yet impactful: attract foot traffic and create a vibrant, memorable event experience. By combining fashion, entertainment, and influencer engagement, the gala aimed to position AEON Mall as not just a shopping destination, but a cultural hub for lifestyle and community events.
Our Scope of Work
To maximize reach and engagement, we partnered with two of Cambodia’s most recognized personalities:
Sroy Seanghour – Known for his style and charisma, he brought a strong aspirational appeal to the event.
Laor Hours – With her relatable personality and wide fanbase, she created buzz and connected with audiences on a personal level.
Our team managed every aspect of the collaboration — from coordination and messaging alignment to content amplification — ensuring that both KOLs’ presence translated into excitement, social media buzz, and increased foot traffic at AEON Mall Phnom Penh.
Outcome
The Met Gala successfully boosted foot traffic at AEON Mall Phnom Penh, drawing crowds for the meet-and-greet sessions and building a lively, fun atmosphere that extended the mall’s appeal beyond shopping. The event also generated significant social media buzz, amplifying AEON Mall’s brand presence both online and offline.
