Popular.est1996
Showcasing Cambodian Flavors Through Digital Storytelling
We take pride in helping local brands connect with audiences by blending creativity and culture. One of our exciting collaborations was with Popular.est1996, a Phnom Penh institution known for its authentic Cambodian cuisine.
Project Details
- Client: Popular.est1996
- Project Type: Digital Marketing
- Industry: F&B
- Year: 2025
About Popular.est1996
Established in 1996, Popular.est1996 has become a household name for those craving timeless Cambodian flavors. With a menu that celebrates local culinary traditions, their dishes — especially the signature pork roll — have earned loyal fans across generations. To complete the experience, their range of Cambodian desserts makes every meal memorable.
Our Scope of Work
Our mission was to bring the taste of Popular.est1996 to the digital space, giving their brand the same energy online as customers experience in person. The scope included:
- Digital Marketing Content: Designing engaging posters that highlighted signature dishes and seasonal promotions.
- Video Production: Capturing mouth-watering visuals of their food to share across social platforms, building appetite and engagement online.
- Social Storytelling: Crafting content that not only displayed the dishes but also celebrated the story and heritage of Cambodian cuisine.
Outcome
The campaign helped increase brand visibility online and reminded both locals and visitors why Popular.est1996 remains a go-to destination for Cambodian dining. With engaging visuals and authentic storytelling, the digital presence matched the restaurant’s reputation — delicious, welcoming, and proudly Cambodian.
