Visa Card x AEON
A Campaign That Drives Real Impact
At Sil SDT Marketing, we believe that great campaigns are built on creativity, strategy, and execution. One of our standout projects was the Visa Card x AEON campaign, where we partnered with AEON Mall to bring the Visa card experience closer to everyday consumers.
Project Details
- Client: Visa Cambodia x AEON Phnom Penh
- Project Type: Event Management
- Industry: Banking and Retail
- Year: 2025
The Campaign
The goal was clear: increase registrations for Visa cards by connecting with AEON’s large customer base through a modern, engaging campaign. To achieve this, we combined visuals, influencers, and storytelling into one seamless experience.
Our Scope of Work
- Artwork Design: We developed bold, eye-catching visuals that highlighted the lifestyle benefits of owning a Visa card while staying true to both Visa’s global brand identity and AEON’s retail appeal.
- KOL Engagement: We collaborated with trusted Key Opinion Leaders (KOLs) to authentically connect the campaign message with a wider audience, building trust and relatability.
- Professional Photoshoot: A lifestyle-focused photoshoot brought the campaign to life, showcasing real moments of convenience, style, and accessibility that resonate with modern consumers.
Outcome
The campaign successfully generated higher registrations for Visa cards, proving that creative storytelling and the right influencer strategy can translate directly into measurable results. Beyond numbers, it also strengthened Visa’s positioning as a trusted, everyday lifestyle companion for AEON shoppers.
